Archive for the ‘Newsletters’ Category

Imagine this scenario… 
You wake up in the morning with a great moneymaking idea. All you need is a website and some traffic and you’re onto a surefire winner. 
You switch on your computer and tap away at the keyboard for a couple of hours. Lunchtime arrives, and you’ve already got yourself a great looking website. 
Another 10 [...]

Buy Quality

Posted on May 27th, 2009 by admin

These are risky times for investors. We are still suffering from a financial crisis and global recession. One way to ride out the turmoil is with blue-chip stocks that keep raising their dividends.
Companies that have a history of consistently raising their dividends have outperformed the market over time. They will survive and thrive no matter what [...]

What’s the Secret to Selling Bad Products?

Posted on May 27th, 2009 by admin

Copywriters are hired guns. We usually don’t create the products we sell, we just get hired to sell them. So how, pray tell, are you supposed to write copy that sells a product that… well… stinks?
Here’s the simple answer: You don’t.
What to do if a good client brings you something mediocre to sell?
You have a [...]

Building Brands, Starting Religions

Posted on May 27th, 2009 by admin

You can sell your products, build your brand… or start a religion. It’s a very clever and useful distinction, one that every businessperson should understand.
One of Agora’s publishers reminded me of this important business-building idea yesterday, and I’ve been thinking about it ever since. It will help you grow your business - bigger than you [...]

Don’t Let Your Ego Kill Your Success

Posted on May 27th, 2009 by admin

There’s a new gal in my sketch comedy group. She’s smart, clever… and will probably not last 90 days.
I’ve seen so many people like her - not only in sketch comedy but in every type of business - self-destruct because of one thing: They spend too much time trying to prove how talented they are. [...]

Money Matters

Posted on May 27th, 2009 by admin

One of the most interesting things I learned from the individuals I knew who became billionaires is that they considered every dollar to be valuable. Money was a means to advance their goals - in particular, the goal to become wealthy. And you don’t become wealthy by being careless with any amount of money.
I’ll give [...]

Sell in May and Go Away?

Posted on May 27th, 2009 by admin

A common saying on Wall Street is “Sell in May and Go Away” - meaning May’s a good time to sell your stocks and take a vacation from trading because the stock market is going to drop in the summer months.
Is this based on fact? Or is it some kind of myth?
Long-term statistics reveal that [...]

How to Defeat a Sneaky Enemy of Good Writing

Posted on May 27th, 2009 by admin

One of the biggest enemies of fine writing? The verb “to be.” In all its tenses, this verb can leach the impact out of almost any sentence. It sometimes seems impossible to avoid, but you need to seek it out and destroy it with a vengeance.
Your best weapon against “to be”? Stronger, more active verbs.
Take [...]

Confusables Redux

Posted on May 23rd, 2009 by admin

I never run out of examples of word pairs that are commonly confused. Here’s another list:
• “Fear of weight gain may mitigate against effective psychiatric treatments.”
The writer meant militate, which means to exert a force or influence. To mitigate means to alleviate, moderate, make something less severe. Thus, the latter word [...]

The Worst Quarter Ever

Posted on May 23rd, 2009 by admin

The earning season is drawing to an end. But even before it began, we already knew that a lot of companies were in big trouble. Their dividends told us.
Historically, far more companies have raised their dividends as opposed to cutting or suspending them. But in the first quarter of 2009 - for the [...]