It was possibly the worst sales pitch I’d ever heard - a National Public Radio commercial for a touring company coming to South Florida.

“If you see one Broadway show this year… you might want to see Les Miserables.”

It’s like saying, “Hey, the show is so-so. You might want to go to a movie instead.”

Are you engaging in this sort of halfway marketing with your business? Are you hesitant to make strong claims and scared to “sell” - sending out lukewarm sales messages instead?

You shouldn’t be. If you’re in business, you believe in the quality and value of your products. You think they will help people. Make sure they do - and be proud to sell them. Tell your prospects that your products are the best ones out there. Enthusiastically urge them to buy.

Review your marketing efforts. Get rid of half-measures. Adopt this model and your sales will skyrocket.

[Ed. Note: For more straightforward business-building and marketing advice, check out Michael Masterson's Wall Street Journal bestseller, Ready, Fire, Aim: Zero to $100 Million in No Time Flat. It's full of wisdom, techniques, and insider "secrets" that Michael has learned in his 40-year career. Get your copy today. ]