You market like a maniac. You get a customer to buy. You send her the product.
The end, right?
No way.
If you stop interacting with your customers as soon as they send you their credit card information, you are missing out on tons of future sales.
You see, an existing customer - someone who’s already pulled the trigger [...]

In this tough economy, you might be thinking that it’s impossible to find the capital to start a small business.
If you’re hoping to get a business loan from a bank, you’re probably right. But if you’re thinking of getting money from a private investor, nothing is further from the truth.
The fact is that millions of [...]

Sometime in your business career, you will have a chance to do something or sell something - and it will be obvious to you that you are looking at a great opportunity. However, you will realize that you simply don’t have the time, the knowledge, or the resources to meet that challenge. If you are [...]

Walk outside the marbled lobby of the New York Stock Exchange, and you’ll find yourself right in the heart of Wall Street.
Take a few steps away from the grim reality of “The Street”… past the offices that once housed Merrill Lynch… beyond the New York Sports Club, where finance managers now sit crying in their [...]

When you shop online, you have to be able to see the product before you can make the decision to buy. Because images take up space and slow downloads, most websites provide small thumbnail images. When you click on the thumbnail, a large image pops up. At least, it should…
I find that on about half [...]

You receive an invoice from your website or software developer. You query a charge you didn’t know about. The developer tells you it relates to a new feature they developed… one that you asked for.
“I did?!”
I’ve seen this happen many times. The problem stems from discussions along the way - when you casually say, “It [...]

Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.
The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always tell copywriters not to worry [...]

You don’t have to wait until you are financially independent and actually retire to enjoy an early retirement mindset. The sooner you can make your business about something other than making money, gaining power, or in some other way enhancing your personal situation, the sooner you’ll begin loving your work.
That will happen the moment your [...]

Let’s say you’re trying to convince a potential customer/employer/investor to begin a relationship with you. There are only three ways to do it, and they are not equally effective. From worst to best, here they are:
1. Tell them how great you are.
This is the least effective method, but it’s better than nothing. The key [...]

You’ve probably seen the Cash4Gold infomercials. You send in your old jewelry, and they cut you a check. But when one curious blogger tried it, he got back a third of the appraised value. He called to complain and get the jewelry back - and Cash4Gold quickly upped their offer.
The blogger considered this to be [...]